CRM

Salesforce, Inc.

Salesforce is a cloud software company focused on customer relationship management (CRM). Its platform helps businesses manage sales, marketing, customer service, analytics, and applications. Revenue is largely subscription-based and delivered via the cloud.

Notes

  • Flagship product: Sales Cloud, plus Service, Marketing, and Commerce Clouds

  • Expanding into analytics and integration via acquisitions

  • Enterprise-focused, with long sales cycles and recurring revenue